Liberace Musuem Collection Exhibits Thrive With “Covid Crushing” Practices
The famous Liberace Museum Collection has drawn thousands of viewers and top attraction reviews in recent years
Covid 19 threatened that success
With critically acclaimed exhibits at the Paris Museum of Modern Art, the New York Metropolitan Museum of Art and the MET Gala; with artifacts making key appearances on the 2019 Monte Carlo Fashion week, 2019 Grammys and the 2020 Oscars; with Liberace’s image licensed for television and film including Mozart in the Jungle, the Jim Gaffigan Show, The Simpsons, Family Guy, HBO’s Behind The Candleabra and Ridley Scott’s Bladerunner 2049; thousands paid well for private tours of the Liberace Museum Collection at Thriller Villa and Liberace Garage. But by mid February, 2020, the Chairman of the Foundation had seen the writing on the wall. Covid 19 was coming.
Ahead of the Game
Monitoring practices of the Asia tourism markets, Chairman Jonathan Warren shuttered the Liberace Foundation’s Collection tours…
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